Founder-Led Search Strategy

Stellium SEO was founded by Linze Kay Lucas, an SEO and Generative Engine Optimization (GEO) strategist with more than a decade of experience helping companies turn search visibility into measurable business growth.

Linze’s work spans technical SEO, content architecture, e-commerce optimization, keyword and intent research, migrations, reporting, information architecture, AI search visibility, and the systems that connect all of those disciplines. She has worked across agency, in-house, consulting, education, and marketplace environments and is also a vetted marketing expert on Toptal.

A Patented Approach to User Intent

Linze is the inventor of U.S. Patent No. 11,928,175, a process for quantifying user intent to help prioritize keywords for search queries. The patent reflects a principle that continues to shape Stellium’s work: search strategy should begin with what the user is actually trying to accomplish, not simply with which keywords have the highest volume.

That intent-first foundation now extends naturally into GEO and AI search. As discovery expands beyond traditional search results into AI Overviews, answer engines, retrieval systems, and large language models, businesses need content that is not only optimized to rank, but structured clearly enough to be understood, retrieved, cited, and trusted.

Flexible by Design

Stellium has always been built around flexible engagements. Some companies need a full strategy. Others need an audit, a migration plan, a content architecture, a GEO review, implementation support, or a focused round of optimization. The scope should match the problem.

That means no requirement to buy a bloated long-term campaign when the highest-value work can be completed in focused stages. Clients can build as they go, return when the next phase is ready, and keep internal teams involved where it makes sense.

What Stellium Works On

• SEO and GEO strategy
• AI search and answer-engine visibility
• Technical SEO audits and implementation planning
• Content architecture and information architecture
• Keyword, entity and user-intent research
• E-commerce SEO and conversion-aware optimization
• Site migrations and organic-risk planning
• Content briefs, optimization and editorial systems
• Measurement, reporting and search-performance analysis

Need a focused search engagement instead of another giant retainer? Send a note below.