SEO & GEO Case Studies

Stellium SEO focuses on practical, measurable search strategy: improving how sites are structured, how content satisfies user intent, how search engines and AI systems interpret information, and how organic visibility contributes to business outcomes.

Projects have included e-commerce SEO, content architecture, technical audits, migration strategy, keyword and intent research, information architecture, editorial systems, reporting, and increasingly Generative Engine Optimization (GEO) and AI-search visibility.

An Intent-First Approach

Founder Linze Kay Lucas is the inventor of U.S. Patent No. 11,928,175, a process for quantifying user intent to help prioritize keywords for search queries. That framework influences how Stellium evaluates opportunities across SEO, content strategy, site architecture, and AI-assisted discovery.

Selected Work

ROI-Focused SEO

This early Stellium case study shows the consultancy’s original operating model: focused recommendations, collaborative implementation, and cost-conscious SEO designed to improve organic performance without unnecessary campaign overhead.

Stellium SEO retail client case study

Click the case study image to view the original PDF.

For recent work and current specialization areas, visit Linze’s Toptal profile or contact Stellium SEO.