Founder, Stellium SEO
Linze Kay Lucas is an SEO and Generative Engine Optimization (GEO) strategist with more than a decade of experience across user intent, technical SEO, content architecture, e-commerce, information architecture, AI search visibility, and UX writing.
She is the inventor of U.S. Patent No. 11,928,175, a process for quantifying user intent to help prioritize keywords for search queries. Her intent-first approach connects search strategy with how people find, understand, and act on information.
Search, UX & Product Content
Linze’s work extends beyond search acquisition into the product experience itself. For HOOT, she developed UX writing systems spanning product voice and tone, copy taxonomy, accessibility guidance, Feed and Notification content schemas, system messaging, and reusable content patterns designed to keep a growing product experience clear and consistent.
This combination of SEO, GEO, information architecture, and UX writing informs Stellium’s broader approach: understand user intent first, then structure information so it can be useful to people and clearly interpreted by search engines and AI systems.
